HEALTH organisations are trying to take the fizz out of Australians’ love of soft drinks.

January 17, 2013
The Australian

Along with the launch of a new TV campaign to warn of the dangers of sugary beverages, they’ve also proposed a tax on drinks with high sugar levels.

The campaign, Rethink Sugary Drink, which launches today, will encourage Australians to give up the soft drink habit and switch to water and reduced-fat milk.

The TV ad, borrowed from a similar New York campaign, is part of a call to action by the Cancer Council, Diabetes Australia and the National Heart Foundation to stem obesity rates.

They have called for a government tax on sugary drinks and asked schools and non-government organisations to limit their sale and availability.

Cancer Council Australia public health committee chair Craig Sinclair said a regular 600ml soft drink contains about 16 packs of sugar.

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